Campbell's Labels for Eduction

JANUARY

Make a New Year's resolution

• Resolve to make this your most successful year in the Labels for Education^SM Program.
• Send a news release to your local media about your progress to date and how many proofs of purchase are needed to reach your goal. Provide tips on how your community can get involved. Every proof of purchase counts.
• Send a letter to parents to thank them for participation and jazz them up for a renewed effort in the new year.
• Have fun throwing a party for the winning class from December’s collection contest. Pass along the trophy.
• Conduct the next monthly proof of purchase collection contest.

FEBRUARY

• Warm up your students with a Campbell's® soup lunch. Remind the cafeteria manager to clip the UPCs and save the caps.
• Sponsor a Valentine's Day dance and have attendees "pay their way" in with proofs of purchase.
• Have fun throwing a party for the winning class from January’s collection contest. Why not serve soup and Goldfish® crackers?
• Conduct the next monthly proofs of purchase collection contest.

MARCH

• Recruit a local community organization to sponsor your school by collecting proofs of purchase.
• Continue bundling proofs of purchase to prepare for merchandise redemption.
• Have fun throwing a party for the winning class from February’s collection contest. Pass along the trophy. Don't forget the treats!
• Conduct the next monthly proofs of purchase collection contest.

APRIL

• Send a friendly reminder note to parents.
• Conduct a Spring Break contest. The class who comes back with the most proofs of purchase wins!
• Have fun throwing a party for the winning class from March’s collection contest. You know what to do with the trophy by now!
• Conduct the next monthly proof of purchase collection contest.

MAY

• Inform parents, teachers, students and the media that this is the last month of the school year for proof of purchase collection.
• Remind your community partners to drop off their proofs of purchase.
• Have fun at the party for the winning class of the Spring Break contest.

JUNE

• The 2009-2010 program officially ends on June 1. All orders must be postmarked by June 1 and received by June 15.
• If you choose not to redeem your proofs of purchase, bank them in your handy account for safekeeping.
• Request summer shipment if you would like to receive merchandise in June, July or August.
• Share your sweet success with your community by sending out a news release.
• Thank those who contributed to your program by sending thank you notes including details about your success.

JULY

• Send students and parents a note challenging them to save more proofs of purchase than ever before during the summer months. Include a list of participating products and barbecue-friendly recipes found at www.campbellkitchen.com
• Enjoy your summer!

AUGUST

• You'll receive your Campbell's Labels for Education welcome packet. Be sure to note the revisions and enhancements.
• Don't forget to take a look at the new 5-point products!
• It's a great time to select the merchandise your school needs and set your proof of purchase goal accordingly.
• Encourage classes or entire grades to sponsor items they'd like to earn. Set their individual proof of purchase goals accordingly.
• As an incentive, set up monthly proof of purchase collecting contests.
• Don't forget to complete and return your annual registration form or call 1-800-424-5331 weekdays from 8:00 a.m. - 5:30 p.m., CST to set up your account.

SEPTEMBER

• Use the handy tools in your welcome packet to create customized welcome packets for the students in your school. Include information on the program, proof of purchase collection locations, how to get involved, your collection goal, a label pledge form, and a list of participating Campbell products.
• Encourage parents to visit campbellkitchen.com for 20 minute recipe ideas and tips on cooking with Campbell products.
• Hand out welcome packets at "Back-to-School" night.
• Get students involved by decorating the halls with Labels for Education signs.
• Place your containers in visible locations.
• Ask local libraries, churches or sport centers if they will put a proof of purchase container at their facility.
• Kick off your first monthly school-wide proof of purchase collection contest.

OCTOBER

• Follow our easy-to-customize news release and send to local media to kick off your community-wide effort.
• Remind your cafeteria manager to save UPCs and caps from the eligible products.
• Have an ice cream party for the winning class of September's contest and present a certificate of recognition to your outstanding proof of purchase collectors.
• Enlist the help of an art class to make a trophy for the winning class. Each month it can be passed from class to class. You could even use one of the giant soup cans from the cafeteria. (But don't forget to send in the proof of purchase at the close of the school year!)
• Conduct the next monthly proof of purchase collection contest.

NOVEMBER

• Work with your art department to design a poster that tracks your school's proof of purchase collections, or use the poster enclosed with your welcome packet. Update it weekly.
• Ask your local grocery retailers to hang posters and announcements on store bulletin boards in addition to their own Labels for Education displays for the holiday season.
• Have fun at a pizza party honoring the October contest winner! Honor your star collectors with the trophy and pizza for the whole class.
• Conduct the next monthly proof of purchase collection contest.

DECEMBER

• Visit www.campbellkitchen.com and jot down the recipe for our holiday classic: Green Bean Casserole. Send the recipe home to parents as a yummy reminder to keep the proofs of purchase coming.
• Ask your local grocery retailers about special Labels for Education offers.
• Send us your proofs of purchase! Take advantage of "year-round" proof of purchase banking and ordering.
• We'll send you your merchandise. Take advantage of year-round ordering.
• Have fun at the party honoring the November contest winner! Don't forget to pass along the trophy.
• Conduct the next monthly proof of purchase collection contest.